CUP UP, manufacturers of NORD Paper Solutions

High-quality paper products made from 100% recycled or sustainably sourced cellulose.

Dedicated to supplying paper products to your needs

Founded in 2014 by Valentin Adlešič, CUP UP d.o.o. is an ISO 9001/2015 company manufacturing high-quality hygiene paper products for the professional away-from-home and wholesale markets.

Under Valentin Adlešič’s leadership, the company has rapidly grown to be one of the leading manufacturers of hygiene paper products in the Republic of Croatia.

Today, CUP UP exports to Central, Southeast and Western Europe and proudly employs more than 80 people.

The CUP UP team’s dedication, skills and expertise ensure our customers are supported throughout the production process and delivery of their paper product requirements.

The CUPUP NORD Extensive Paper Range

HAND TOWELS – V-Fold, Centrefeed Rolls, Auto Cut Rolls

TOILET PAPER – V-Fold, Toilet Rolls, Jumbo Rolls

KITCHEN AND WORKPLACE – Kitchen Rolls, Industrial Rolls, Napkins

Even though the NORD paper range is extensive, flexible production capabilities and our commitment to our customers mean we can help develop bespoke product lines, sheet and roll sizes, pack configurations and own-branded products.

Sustainability – Investing in a greener future in a changing world

CUP UP attaches great importance to technology improvements, paper product development and sustainability.

We hold environmental certifications ISO14001, and Ecolabel and are FSC Certified (FSC – C178670)

We aim to run a modern, sustainable, energy-efficient and productive business, which helps maintain and increase competitiveness. Investment in a new hall with two state-of-the-art automated production lines increases our capacity to fulfil our customers’ requirements and adapt to market needs. 

Our sustainable ethos includes:

  • Reducing waste and conserving natural resources by adopting a Circular approach to production and consumption. Waste materials are reprocessed to create more paper products.
  • Use of high-quality certified raw materials
  • Products made from 100% recycled or sustainably sourced cellulose
  • Using clean solar and heat pump systems with low CO2 emissions
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